AppLovin Ads Agency Account: Top-Up, Billing and Launch
Rent or get your own AppLovin Ads agency account through AdsRiver and run campaigns on AppLovin — the mobile ad platform built for games, apps and online stores. The manager handles the AppLovin Ads account top up, helps with billing, setup and the first launch, and stays with you while you scale.
For mobile game and app teams, e-commerce brands, agencies and media buyers who want to start on AppLovin quickly and keep funding, moderation and questions in one Telegram chat.
What AppLovin Ads Is and Which Account You Need
AppLovin Ads is the advertiser product of AppLovin, previously known as Axon Ads Manager. You work in Ads Manager: campaigns, ad sets and creative sets, daily budgets, goals and reports. Ads run across AppLovin's mobile app network in formats such as interstitial, rewarded, playable, end card and MREC.
Since 22 June 2026 AppLovin Ads is open to all advertisers: no referral code, invite or prior relationship with the AppLovin team is required. That changed the market — today the question is not how to get in, but how to fund, set up and run the account efficiently.
One point causes a lot of confusion. AppLovin has two separate dashboards: AppLovin Ads for advertisers who buy traffic, and MAX for publishers who monetise their apps. Many search results about "approval" or "ban" are about MAX. This page is about the advertiser side.
| AppLovin Ads (advertiser) | MAX (publisher) | |
|---|---|---|
| Who uses it | Advertisers, agencies, media buyers | App developers who show ads |
| Goal | Buy installs, purchases, in-app revenue | Earn from ad inventory in their apps |
| Money flow | Prepay for campaign budgets | Payouts for impressions |
| Review | Creative review and ad policies | App and account approval for monetisation |
What an AppLovin Agency Account Is and How to Get One
An AppLovin agency account is an AppLovin Ads ad account that you get and run through an agency instead of registering, verifying and funding it alone. You keep full access to Ads Manager — campaigns, goals, budgets, GEO and reports — while top-ups, billing questions and support go through the agency side.
AppLovin itself does not sell a separate product called "agency account". In the market the term simply means an account set up and serviced by an agency. With AdsRiver you can rent an AppLovin Ads account ready for campaigns or get one set up for your own business — the format is agreed with the manager before the start.
How to get an AppLovin agency account with AdsRiver: message the bot with your product, GEO and planned spend, agree terms (on request, minimum top-up from $200), make the first top-up and receive access within 1–3 business days after pre-review (DSP onboarding can take longer). From that point you launch campaigns, and the manager takes care of funding and helps when moderation asks questions.
Who an AppLovin Ads Account Is For
AppLovin Ads is built around mobile apps and stores that measure results with an MMP or the AppLovin pixel.
- Mobile game studios. Games are the core of AppLovin inventory: rewarded, interstitial and playable ads with ROAS and install goals.
- App publishers. Subscription, utility and lifestyle apps that track installs and in-app events through an MMP.
- E-commerce and DTC brands. Online stores with their own website and the AppLovin pixel, optimised for purchases.
- Media buying teams. AppLovin Ads for media buying works best on app and e-commerce offers with clean tracking.
- Affiliate marketers. AppLovin Ads for affiliate marketing fits offers that comply with AppLovin policies; restricted verticals need account team approval first.
- Agencies. Separate accounts for each client, with top-ups and support handled by one manager.
Classic web lead-gen without an app, store or pixel is not the main scenario for AppLovin. Send the offer to the manager first — we confirm whether it fits before you top up.
What You Get With AdsRiver
An ad account with full access to Ads Manager: goals, budgets, GEO, ad sets and creative sets.
Fund one or several accounts via bank transfer or PayPal (prepayment, B2B contract, invoice). Minimum top-up — from $200, service fee — on request.
Advice on goals, the AppLovin pixel or MMP connection and the structure of the first campaigns.
We look at your product and creatives against AppLovin ad policies before the budget goes live.
A personal manager for billing, moderation and account questions: Mon–Fri, 9:00–18:30 (GMT+8).
Extra accounts for new apps, stores or clients as your spend grows — on agreed terms.
AppLovin Ads Account Requirements and How to Start
Self-registration in AppLovin Ads asks for an email and password, a goal, a company name and website URL, a payment method and a pixel. App campaigns usually also need a live app in the store, business verification, billing and an MMP. With AdsRiver the path looks like this:
- Send a request
Message the AdsRiver bot in Telegram: your app or store, vertical, GEO and planned spend.
- Check the requirements
The manager confirms what is needed: a live app or website, an MMP or the AppLovin pixel, policy-compliant creatives.
- Agree terms and top up
Fee (on request), payment methods (bank transfer or PayPal (prepayment, B2B contract, invoice)) and the first top-up from from $200.
- Get access
You receive the AppLovin Ads account within 1–3 business days after pre-review (DSP onboarding can take longer) and connect tracking.
- Upload creatives and launch
Create a campaign, ad sets and creative sets; creatives pass AppLovin review before they serve.
AppLovin Ads Account Top Up and Minimum Deposit
AppLovin bills new advertiser accounts on prepay (pay-as-you-go) with a credit or debit card. The card is charged every day at 00:00 UTC for the next day's budget, and unused money returns around 03:00 UTC. AppLovin recommends adding one or two backup cards, sends monthly invoices to the billing email and offers postpay to selected accounts on request.
What about the AppLovin Ads minimum deposit? AppLovin does not publish a fixed minimum deposit: the daily charge follows your budget. Through AdsRiver the minimum top-up is from $200, and you plan the test budget together with the manager so the algorithm has enough data to learn.
| AppLovin own billing | Through AdsRiver | |
|---|---|---|
| Payment model | Prepay; postpay for selected accounts on request | Balance funded through the manager |
| Payment methods | Credit or debit card, backup cards recommended | bank transfer or PayPal (prepayment, B2B contract, invoice) |
| Minimum | No fixed minimum deposit published | from $200 |
| Charges | Daily at 00:00 UTC for the next day's budget | Top-ups when you need them |
| Fee | Media cost only | on request |
| Documents | Monthly invoices to the billing email | Agreed with the manager |
Several accounts can be funded in one go, and budget moves to the campaigns that hold your ROAS.
GEO for AppLovin Campaigns
GEO is chosen at campaign level in AppLovin Ads, together with the goal, budget and OS. AppLovin does not publish a list of advertiser countries with special rules, so name your target GEOs in the request — the manager confirms the setup and terms for them before the first top-up.
Send your app or store, GEO and planned spend — the manager replies with terms and the access date.
Get an accountAppLovin Ads Account Verification, Moderation and Policies
Every creative passes AppLovin Automated Ad Review and gets one of three statuses: Approved, Rejected or Suspended. Ads also follow the Demand Partner Policies and Ad Content Policies, which split categories into prohibited and restricted.
| Category | Examples | Rule |
|---|---|---|
| Standard | Games, apps, e-commerce and DTC brands | Allowed within ad policies |
| Restricted | Alcohol, gambling and real-money apps, CBD, financial services and investments, health and pharma | Only with AppLovin account team approval and in line with local law |
| Prohibited | Illegal products, adult content, weapons, tobacco and other banned categories | Not accepted |
AppLovin Ban and Account Suspended: What to Do
For policy violations AppLovin can stop ads from serving, set limits, suspend or terminate an account. If your AppLovin account is suspended or a creative is rejected, act step by step:
- Check the status
Look at which creative or campaign is Rejected or Suspended and which policy it refers to.
- Replace the creative
A rejected creative is not edited back to life — upload a new one that follows the policy.
- Contact AppLovin
For account-level issues write to your AppLovin account manager or Support.
- File an appeal
AppLovin has a suspension appeal form; the AdsRiver manager helps prepare the facts and wording.
The best prevention of an AppLovin Ads account banned for policy reasons is simple: a product that fits the rules, honest creatives and a policy check before launch.
On Your Own or With AdsRiver
| Task | On your own | With AdsRiver |
|---|---|---|
| Account | Registration, company data, payment method | Account through the manager within 1–3 business days after pre-review (DSP onboarding can take longer) |
| Funding | Card on file, daily charges, backup cards | Top-ups via bank transfer or PayPal (prepayment, B2B contract, invoice) |
| Setup | Pixel or MMP, goals and structure alone | Advice from the manager |
| Moderation | Rejections and appeals on your own | Policy check and help with appeals |
| Support | Help centre and tickets | Manager in Telegram, Mon–Fri, 9:00–18:30 (GMT+8) |
| Campaigns | You run them | You run them — full control stays with you |
AppLovin (AXON) account terms
| Parameter | Terms |
|---|---|
| Minimum deposit | from $200 |
| Verticals | white hat only: e-commerce, FDA-compliant nutra, apps |
| Top GEO | US and EU |
| Account delivery | access shared to your account by email invitation |
| Opening time | 1–3 business days after pre-review (DSP onboarding can take longer) |
| Pre-review | yes — offer, landing and creatives are checked before opening |
| Payment | bank transfer or PayPal (prepayment, B2B contract, invoice) |
| Balance refund | the unspent account balance can be refunded or moved to another account (within 7 business days, to the original payment method) |
| Fee | on request |
Good to know
- Apps from Google Play and the App Store run through a pre-lander.
AppLovin Ads Account FAQ
Do I need a referral code or invite for AppLovin Ads?
No. Since 22 June 2026 AppLovin Ads is open to all advertisers without a referral code or a relationship with the AppLovin team.
Is there an AppLovin Ads minimum deposit?
AppLovin does not publish a fixed minimum deposit. New accounts work on prepay with a card, charged daily for the next day's budget. Through AdsRiver the minimum top-up is from $200.
How is an AppLovin Ads account billed?
Prepay (pay-as-you-go) by card: the charge runs daily at 00:00 UTC for the next day's budget, unused money returns around 03:00 UTC, one or two backup cards are recommended and invoices come monthly. Postpay is available to selected accounts on request.
Can I top up an AppLovin account in USDT?
AppLovin's own billing is card-based. Top-ups through AdsRiver use the methods listed for your account: bank transfer or PayPal (prepayment, B2B contract, invoice).
What is an AppLovin agency account?
It is an AppLovin Ads ad account you get and run through an agency: you manage campaigns, while top-ups, billing and support go through the agency. With AdsRiver you can rent an account or get one for your business — the format is agreed before the start.
AppLovin approval: is it about advertisers or publishers?
In AppLovin documentation "approval" mostly refers to publishers in MAX. Advertisers go through creative review and ad policies, and AppLovin does not publish a fixed approval time.
Which verticals can I advertise on AppLovin?
Games, apps and e-commerce run within standard policies. Alcohol, gambling and real-money apps, CBD, finance and investments, health and pharma are restricted and need AppLovin account team approval. Illegal products, adult content, weapons and tobacco are prohibited.
What if a creative is rejected or my account is suspended?
Upload a new creative that follows the policy. For the account, contact your AppLovin account manager or Support and use the suspension appeal form; the AdsRiver manager helps prepare it.
Is AppLovin Ads good for media buying and lead-gen?
It suits app, game and e-commerce offers tracked through an MMP or the AppLovin pixel. Classic web lead-gen is not its main scenario — send your offer to the manager to check the fit.
What do I need to launch the first campaign?
A goal, company details, a website, a payment method and a pixel; for app campaigns also a live app in the store, business verification and an MMP. With AdsRiver the manager helps you go through this list.
Can I advertise in any GEO?
GEO is set per campaign. Name your target countries in the request and the manager confirms the setup and terms for them.
What exactly does AdsRiver do?
Provides an AppLovin Ads agency account, handles top-ups via bank transfer or PayPal (prepayment, B2B contract, invoice), helps with setup, policy checks and appeals, and keeps a manager in Telegram on your side.
Get an agency account
Message our Telegram bot: platform, vertical, GEO and planned spend — a manager picks the account and sends the terms.
Open Telegram bot @adsriver_manager