Moloco Agency Account: A Moloco Advertising Account With Top-Ups
Rent or get a Moloco agency account through AdsRiver and buy app installs and in-app events on Moloco Ads — the mobile-first DSP with machine-learning optimisation. Choose self-serve access in Moloco Ads Manager or let the partner team manage the campaigns; top-ups and questions go through one manager in Telegram.
For app developers, game studios, agencies and media buyers with store apps who want to start on Moloco without going through a long onboarding with a sales representative and monthly invoicing on their own.
What Moloco Is and How a Moloco Ads Account Works
Moloco Ads is a mobile-first demand-side platform for app user acquisition and retargeting. Its self-serve layer used to be called Moloco Cloud; today advertisers work in Moloco Ads Manager. Bidding is driven by machine learning that optimises towards CPA or ROAS goals, so the system needs clean attribution data and enough conversions to learn.
A Moloco advertising account follows a clear hierarchy: Workplace → Ad Account → Apps → Campaigns → Ad Groups → Creative Groups → Creatives (image, video, native image and native video). The Workplace owner manages users and ad accounts; each ad account has its own currency and time zone.
A Moloco DSP account is not the same as Moloco Commerce Media, the retail media product with its own wallet and prepaid flow, and not the publisher or supplier portal. This page is about advertising mobile apps in Moloco Ads Manager. Moloco Ads login and Moloco DSP login happen on Moloco's own site once your account is open.
Moloco Agency Accounts: What They Are and How to Get One
Moloco works with agencies through its Agency Partner Program — support from day one, multi-client setup and training materials. In the market, Moloco agency accounts means an ad account inside an agency Workplace that the agency opens, funds and supports for an advertiser. You keep the apps, campaigns and reports; billing and contact with Moloco stay on the agency side.
Why teams choose this route: a direct start on Moloco usually goes through a sales representative, credit checks and monthly invoices. With an agency account you top up through AdsRiver via bank transfer or PayPal (prepayment, B2B contract, invoice) and start within 1–3 business days after pre-review (DSP onboarding can take longer), without negotiating billing alone.
With AdsRiver you can rent a Moloco agency account ready for your apps or get one opened for your own business. Two formats are available: self-serve, where you run campaigns in Ads Manager yourself, or media management, where the partner team runs them for you. Send the app, GEO and planned spend to the bot — the manager runs a pre-review and agrees the terms (on request, minimum top-up from $1,000).
Who a Moloco Ads Account Is For
Moloco is built for apps published in Google Play or the App Store. Every campaign needs an MMP tracking link, so web-only offers without an app are a different scenario.
- Game studios. Install and ROAS campaigns that lean on ML optimisation and steady creative testing.
- Fintech, e-commerce and utility apps. Non-gaming apps that buy installs and in-app events at scale.
- iGaming apps. Store iGaming apps are accepted after pre-review in the GEOs listed in the account terms.
- Media buyers with app offers. Moloco for media buying fits store app offers measured through an MMP.
- Agencies. Separate ad accounts for each client app inside one Workplace, one manager for top-ups.
Requirements in short: an app from Google Play or the App Store, MMP tracking through AppsFlyer, Adjust, Branch, Kochava or Singular, and creatives that follow the Moloco content policy.
What You Get With AdsRiver
An ad account in Moloco Ads Manager: apps, campaigns, ad groups, creatives and reports.
Run campaigns yourself or hand them to the partner team for media management.
Fund the balance via bank transfer or PayPal (prepayment, B2B contract, invoice). Minimum top-up — from $1,000, service fee — on request.
Advice on the tracking link and postbacks so the ML model gets clean data from day one.
Image and video assets checked against the content policy before submission.
Billing, review and account questions in one chat: Mon–Fri, 9:00–18:30 (GMT+8).
How to Start With a Moloco Agency Account
Direct advertisers contact a Moloco representative, set up a Workplace and ad account, add the app, connect the MMP tracking link, upload creatives and launch. Through AdsRiver it works like this:
- Send a request
Message the AdsRiver bot in Telegram: store link, vertical, GEO, goal and planned monthly spend.
- Pre-review
The manager checks the app, landing, MMP and creatives and confirms the format — self-serve or managed.
- Terms and top-up
Fee (on request), payment methods (bank transfer or PayPal (prepayment, B2B contract, invoice)) and the first top-up from from $1,000.
- Get access
The ad account is opened within 1–3 business days after pre-review (DSP onboarding can take longer); you add the app.
- Tracking link
Connect the MMP tracking link and check that installs and events come back.
- Creatives and launch
Upload creative groups, wait for review and start the campaign; the manager watches the balance.
Moloco Billing and Top-Ups Through AdsRiver
Moloco's own billing is set up through its representative. The main model is a monthly invoice, usually issued around the 4th–5th day of the month; card billing is available for some accounts, with a default charge threshold of $1,000. An ad account works in USD, KRW, JPY, GBP or EUR, and the currency and time zone cannot be changed after the account is created.
Through AdsRiver the Moloco ads account is funded in advance: methods — bank transfer or PayPal (prepayment, B2B contract, invoice), minimum — from $1,000. You do not wait for an invoice cycle or a credit review, and the manager plans top-ups so campaigns keep spending.
| Moloco own rules | Through AdsRiver | |
|---|---|---|
| Model | Monthly invoice via the representative | Prepaid balance funded through the manager |
| Card | For some accounts, $1,000 default threshold | bank transfer or PayPal (prepayment, B2B contract, invoice) |
| Minimum | Agreed with the representative | from $1,000 |
| Currency | USD, KRW, JPY, GBP or EUR; fixed after creation | Set when the account is opened |
| Unspent balance | Settled with Moloco under the contract | the unspent account balance can be refunded or moved to another account (within 7 business days, to the original payment method) |
| Fee | Media cost | on request |
GEO for Moloco Campaigns
Moloco campaigns can target app users worldwide. For iGaming apps the accounts are opened for India, Brazil, the US and Southeast Asia. Name your countries in the request — the manager confirms the GEO and the vertical at pre-review, before the first top-up.
Send the store link, GEO and planned monthly spend — the manager replies with terms and the opening date.
Get an accountMoloco Content Policy and Creative Review
Every creative in Moloco goes through review, and its status is shown in Ads Manager. The content policy excludes adult content, violence, scams and misleading ads — including creatives that imitate system UI — drugs, and weapons with narrow exceptions. Some exchanges apply stricter rules of their own. On the brand safety side, Moloco supports custom include and exclude lists and app-ads.txt.
- No fake UI. Creatives must not look like system alerts, buttons or notifications.
- Honest promise. The ad shows what the app really does.
- Clean tracking. A working MMP link is part of a valid campaign, not an extra.
- Vertical confirmed first. iGaming and other sensitive topics go through pre-review before launch.
- Help with rejections. The AdsRiver manager helps read the review status, fix the creative and resubmit.
Policy Violations and What to Do
When a creative breaks the content policy, Moloco excludes it from serving. For extreme violations the related campaigns can be suspended permanently. Account-level questions are handled with Moloco through the agency side, and the AdsRiver manager helps collect the facts and prepare the request.
Prevention works better than any appeal: a store app within the rules, creatives without fake UI or misleading claims, and correct MMP tracking. Black-hat offers and cloaking are not accepted on any account.
On Your Own or With AdsRiver
| Task | On your own | With AdsRiver |
|---|---|---|
| Access | Contact with a representative, Workplace set-up | Ad account through the manager within 1–3 business days after pre-review (DSP onboarding can take longer) |
| Billing | Monthly invoice or card, credit review | Top-ups via bank transfer or PayPal (prepayment, B2B contract, invoice) from from $1,000 |
| MMP | Tracking link set-up alone | Advice from the manager |
| Creatives | Review statuses and fixes alone | Pre-check and help with rejections |
| Campaigns | You run them | You run them, or the partner team does |
Moloco account terms
| Parameter | Terms |
|---|---|
| Minimum deposit | from $1,000 |
| Verticals | white-hat and iGaming apps |
| Top GEO | worldwide; iGaming: India, Brazil, US, Southeast Asia |
| Account delivery | self-serve or media management by the partner team |
| Opening time | 1–3 business days after pre-review (DSP onboarding can take longer) |
| Pre-review | yes — offer, landing and creatives are checked before opening |
| Payment | bank transfer or PayPal (prepayment, B2B contract, invoice) |
| Balance refund | the unspent account balance can be refunded or moved to another account (within 7 business days, to the original payment method) |
| Fee | on request |
Good to know
- Only apps from Google Play or the App Store; MMP tracking required (AppsFlyer, Adjust, Branch, Kochava, Singular).
- A paused product can be relaunched after at least 90 days.
Moloco Agency Account FAQ
What is a Moloco agency account?
It is an ad account inside an agency Workplace in Moloco Ads Manager, opened, funded and supported by the agency. Moloco runs an Agency Partner Program for agencies; with AdsRiver you get the account, top-ups and a manager in Telegram.
Can I register in Moloco on my own?
A direct start on Moloco usually goes through a sales representative who sets up access and billing. Through AdsRiver you get an ad account without that onboarding.
Do I need an app and an MMP?
Yes. Moloco works with apps from Google Play and the App Store, and every campaign needs an MMP tracking link — AppsFlyer, Adjust, Branch, Kochava or Singular.
What is the minimum budget?
Moloco agrees budgets with advertisers individually, and ML campaigns need enough spend to learn. Through AdsRiver the minimum top-up is from $1,000.
How is Moloco advertising paid for?
Directly, Moloco bills by monthly invoice through the representative, and some accounts can pay by card. Through AdsRiver you top up in advance via bank transfer or PayPal (prepayment, B2B contract, invoice).
Which currencies does a Moloco ad account use?
USD, KRW, JPY, GBP or EUR. The currency and time zone are fixed when the ad account is created.
Does Moloco accept USDT?
Moloco bills by invoice or card. Top-ups through AdsRiver use the methods available for your account: bank transfer or PayPal (prepayment, B2B contract, invoice).
Which creatives are not allowed?
Adult content, violence, scams and misleading ads including fake system UI, drugs, and weapons with narrow exceptions. Some exchanges are stricter.
What happens if I break the policy?
The creative is excluded from serving; for extreme violations related campaigns can be suspended permanently.
How do I appeal a decision?
Account-level questions go to Moloco through the agency side. The AdsRiver manager helps collect the facts and prepare the request.
Is Moloco good for media buying on web offers?
Moloco is built for store apps with MMP tracking. Web offers without an app need a different source.
How is Moloco Ads different from Commerce Media?
Commerce Media is Moloco's retail media product with its own wallet. Moloco Ads Manager is for mobile app advertising.
Get an agency account
Message our Telegram bot: platform, vertical, GEO and planned spend — a manager picks the account and sends the terms.
Open Telegram bot @adsriver_manager