Mi Ads (Xiaomi Ads) Account: Access, Top-Up and Launch
Rent or get a Mi Ads account through AdsRiver and buy traffic on Xiaomi Ads — Xiaomi's own advertising system for apps and H5 on Xiaomi Android devices: GetApps, Mi Video, Mi Browser and Mi Music. The manager opens access, handles the Mi Ads top up and helps with documents and moderation.
For app marketers, game studios, agencies and media buyers who want OEM traffic in the EU, Russia, India or Brazil without setting up a direct contract and bank transfers with Xiaomi. This is about advertising on Xiaomi devices, not about turning ads off on your phone.
What Mi Ads Is and How the Xiaomi Ads Account Works
Mi Ads (also written MiAds) is the international ad system of Xiaomi. It places ads inside Xiaomi's own services on its Android smartphones: the GetApps app store, Mi Video, Mi Browser, Mi Music and system surfaces of the phone. For advertisers that means OEM traffic — users reached right on the device, not through third-party apps.
What you can promote: apps from GetApps or Google Play, H5 pages and websites, plus retargeting of existing users. Bidding runs on oCPC, CPC, CPA and CPM. Mi Ads works through regional clusters — Europe, Singapore, India and Russia — and Xiaomi advertising is Android-only.
A Mi Ads account is the advertiser dashboard where you create campaigns, upload creatives, set budgets and see reports. Xiaomi has two ways in: an Advertiser Account opened by a company directly, or an account opened through an agency in Xiaomi's agency system.
Where Xiaomi Ads Run and Which Formats Are Available
| Group | Formats |
|---|---|
| In-app ads | Banner, interstitial, reward video |
| System surfaces | PUSH, lock screen, OOBE (first device setup), splash |
| Feeds and launcher | Information stream, icon ads, wallpaper carousel |
| Services | GetApps, Mi Video, Mi Browser, Mi Music |
Keep the platform limits in mind: there is no playable format and no iOS inventory, and media buyers note that gender and age targeting is not available. Plan creatives and audiences around formats and placements instead.
Mi Ads Agency Account: What It Is and How to Get One
Xiaomi built agency work into the platform itself. Its agency system has three levels: a Core Agency manages finances and Secondary Agencies, a Secondary Agency manages advertiser accounts and their budgets, and an Advertiser Agency account is where the campaigns run. An Advertiser Agency account is named after the app it promotes and is verified with the app's page in Google Play or GetApps.
A Mi Ads agency account is exactly that: an advertiser account opened under an agency, funded and supported on the agency side. You run campaigns and see the results; contracts, bank transfers in USD and contact with Xiaomi sales stay with the agency.
With AdsRiver you can rent a Mi Ads account ready for your apps or get one opened for your own product. Send the app or H5 link, GEO and planned spend to the bot — the manager runs a pre-review, agrees the terms (on request, minimum top-up from $200) and shares access to your email within 1–3 business days.
Who Xiaomi Ads Are For
Mi Ads fits anyone who needs Android installs and actions at scale in markets where Xiaomi phones are popular. Accounts through AdsRiver are opened for white-hat apps and H5.
- Game studios. Installs from GetApps and Google Play with reward video, interstitials and icon placements.
- Finance, e-commerce and utility apps. According to industry press, these verticals and games perform best on Xiaomi traffic.
- Media buyers. Mi Ads for media buying works with white-hat app offers and H5 landing pages on Android.
- H5 and websites. Web pages can be promoted too, but the traffic is Android only.
- Agencies. Separate advertiser accounts for client apps, one manager for top-ups and questions.
Gambling, betting and crypto are banned by Xiaomi policies, so they are not accepted. Supplements, financial and medical services are allowed only with the mandatory disclosures.
What You Get With AdsRiver
Access to the Xiaomi Ads dashboard shared to your email: campaigns, creatives, budgets and reports.
Fund the balance via bank transfer or PayPal (prepayment, B2B contract, invoice). Minimum top-up — from $200, service fee — on request.
Help with the company and app details Xiaomi needs to verify the account.
The offer, landing and creatives are checked against Xiaomi policies before opening.
Billing, moderation and account questions in one chat: Mon–Fri, 9:00–18:30 (GMT+8).
Extra accounts for new apps or GEOs on agreed terms.
How to Open a Mi Ads Account and Launch
Directly, a company submits its registration certificate, contacts and a valid business licence — the account name must match the documents exactly, down to case and punctuation — and Xiaomi checks the account within one business day. Through AdsRiver:
- Send a request
Message the AdsRiver bot in Telegram: app or H5 link, vertical, GEO and planned monthly spend.
- Pre-review
The manager checks the offer, landing and creatives against Xiaomi policies.
- App details
For an app account, share the app page in Google Play or GetApps — the account is named after the app.
- Terms and top-up
Fee (on request), payment methods (bank transfer or PayPal (prepayment, B2B contract, invoice)) and the first top-up from from $200.
- Get access
Access is shared to your email within 1–3 business days.
- Launch
Create the campaign, upload creatives and wait for review; the manager watches the balance.
Mi Ads Top Up and Minimum Deposit
Xiaomi's own billing depends on the region: the contracting entity and currency are set per market — for Russia it is Hong Kong iValley, in USD. Advertisers top up through their account manager; agencies pay in advance by bank transfer or work on post-payment, send a request to Xiaomi sales, and funds are credited within one business day.
Xiaomi does not set a single public minimum deposit — it sets campaign minimums instead. Through AdsRiver the Mi Ads top up goes via bank transfer or PayPal (prepayment, B2B contract, invoice), with a minimum of from $200, and the manager plans top-ups so campaigns keep running.
| Xiaomi own rules | Through AdsRiver | |
|---|---|---|
| Contract and currency | Regional entity; for Russia — Hong Kong iValley, USD | Agreed with the manager |
| Payment | Bank transfer prepayment or post-payment for agencies | bank transfer or PayPal (prepayment, B2B contract, invoice) |
| Crediting | Within one business day after the request to sales | Through the manager |
| Minimum | No public deposit minimum; campaign budget over $30 | from $200 |
| Unspent balance | Settled with Xiaomi under the contract | the unspent account balance can be refunded or moved to another account (within 7 business days, to the original payment method) |
| Fee | Media cost | on request |
Campaign minimums are not a deposit: total and daily campaign budgets must be over $30, a CPA bid over $0.05 and a CPC bid at least $0.003. Xiaomi also warns an Advertiser Agency account when its balance drops below $2,000.
GEO: Europe, Russia, India and Brazil
Mi Ads runs through regional clusters, and the market decides the billing entity and the currency. Through AdsRiver Mi Ads accounts are opened for the EU, Russia, India and Brazil — big Android markets with a strong Xiaomi share. Name your countries in the request, and the manager confirms the setup at pre-review.
Send the app or H5 link, GEO and planned monthly spend — the manager replies with terms and the opening date.
Get an accountMi Ads Policy and Moderation
Xiaomi checks ad texts, images, video and the landing page — including whether it works. Ads submitted on business days are reviewed by 18:30 Beijing time. Banned outright: online casinos, betting, lotteries and gambling aggregators; binary options and crypto; tobacco and e-cigarettes; weapons; drugs; sexual content; international marriage services; counterfeit goods; politics and religion.
Restricted: alcohol by country, prescription drugs only in Canada, New Zealand and the US, loans with terms under 60 days or high APR are not accepted, and supplements, financial and medical services need mandatory disclosures.
- Landing matches the product. The page shows what the ad promises and returns correct response codes.
- Fast and clean. Quick loading and no automatic file downloads.
- Honest creatives. Text, image and video match the app and follow the restricted-category rules.
- Plan around the review window. Submit on business days to get same-day review.
- Help with rejections. The AdsRiver manager helps read the reason, fix the ad and resubmit.
If a Mi Ads Account Is Restricted
Most issues in Mi Ads start with moderation: a rejected creative, a landing that does not match the product or a restricted category without disclosures. Fix the cause and resubmit — the manager helps find what Xiaomi flagged.
Account-level questions are handled with Xiaomi through the agency side, and the AdsRiver manager helps prepare the request. Black-hat offers and cloaking are not accepted on any account.
Direct, Through a Xiaomi Agency or With AdsRiver
| Task | Directly | With AdsRiver |
|---|---|---|
| Account | Advertiser Account for your company, documents and verification | Account through the manager within 1–3 business days |
| Funding | Contract with the regional entity, bank transfer in USD | Top-ups via bank transfer or PayPal (prepayment, B2B contract, invoice) from from $200 |
| Documents | Registration certificate and business licence, exact name match | Help with company and app details |
| Moderation | Rejections and fixes alone | Pre-review and help with rejections |
| Campaigns | You run them | You run them — full control stays with you |
Mi Ads (Xiaomi) account terms
| Parameter | Terms |
|---|---|
| Minimum deposit | from $200 |
| Verticals | white hat: apps, H5 |
| Top GEO | EU, Russia, India, Brazil |
| Account delivery | access shared to your account by email invitation |
| Opening time | 1–3 business days |
| Pre-review | yes — offer, landing and creatives are checked before opening |
| Payment | bank transfer or PayPal (prepayment, B2B contract, invoice) |
| Balance refund | the unspent account balance can be refunded or moved to another account (within 7 business days, to the original payment method) |
| Fee | on request |
Mi Ads (Xiaomi Ads) FAQ
What is Mi Ads (Xiaomi Ads)?
It is Xiaomi's international ad system. Ads run inside GetApps, Mi Video, Mi Browser, Mi Music and system surfaces of Xiaomi Android phones.
Which formats are available?
Banner, interstitial and reward video, plus PUSH, lock screen, OOBE, splash, wallpaper carousel, information stream and icon ads.
How do I open a Mi Ads account?
Directly, a company submits its registration certificate, contacts and business licence, with the name matching the documents exactly; Xiaomi checks it within one business day. Through AdsRiver you send a request to the bot and get access within 1–3 business days.
What is the Mi Ads minimum deposit?
Xiaomi has no single public deposit minimum; campaign budgets must be over $30. Through AdsRiver the minimum top-up is from $200.
How do I top up Mi Ads from Russia?
For Russia Xiaomi settles through Hong Kong iValley in USD; agencies pay by bank transfer in advance or on post-payment. Through AdsRiver you top up via bank transfer or PayPal (prepayment, B2B contract, invoice).
What are Core Agency, Secondary Agency and Advertiser Agency?
Xiaomi's three-level agency system: the Core Agency manages finances and Secondary Agencies, a Secondary Agency manages advertiser accounts and their budgets, and the Advertiser Agency account runs the campaigns.
Which categories are banned?
Online casinos and betting, binary options and crypto, tobacco and e-cigarettes, weapons, drugs, sexual content, counterfeit goods, politics and religion.
How fast are ads reviewed?
Ads submitted on business days are reviewed by 18:30 Beijing time.
Can I advertise a website instead of an app?
Yes, H5 pages and websites are supported, but the traffic comes only from Android devices.
Can I rent or buy a Mi Ads account?
Yes — with AdsRiver you can rent a Mi Ads agency account or get one opened for your product. Advertiser Agency accounts are named after the app, so share the app page when you send the request.
Is iOS or playable available?
No. Mi Ads is an Android-only channel on Xiaomi devices, and playable ads are not offered.
Get an agency account
Message our Telegram bot: platform, vertical, GEO and planned spend — a manager picks the account and sends the terms.
Open Telegram bot @adsriver_manager