Blog

Platform rules, top-ups, moderation and launch guides — checked against official documentation.

Ads River.

Travel Agency Advertising: Google Ads and Meta Rules for Travel, Tickets and Visa Services

Which ad platforms work for tours, flights and visa services, which Google and Meta policies catch travel ads, and how to plan for season and geo.

Ads River.

Agency Ad Accounts for Digital Agencies Running Client Campaigns

Why agencies run client campaigns in separate agency ad accounts, how to hand out access on Google, Meta and TikTok, and when the client's own account is the better choice.

Ads River.

Ad Accounts for E-commerce: Google Shopping, Meta, TikTok and Pinterest

What an online store needs to run Shopping, Performance Max, Meta catalog ads, TikTok, Pinterest and Amazon Ads, why Merchant Center suspends accounts, and when an agency ad account helps.

Ads River.

Healthcare Advertising on Google and Meta: Policies for Clinics, Dental, Aesthetics and Wellness

How Google, Meta and TikTok treat ads for clinics, dentists, aesthetic and wellness businesses, what needs certification or is banned, and how to prepare ads and landing pages for review.

Ads River.

Law Firm Advertising on Google, Meta and Bing: Verification, Policies and Lead Forms

What Google, Meta and Microsoft allow law firms to advertise, which questions a lead form may not ask, and how to keep expensive legal clicks under control.

Ads River.

Google and Meta Ads for Local Service Businesses: Roofing, Cleaning, Moving and Auto Services

Which ad platforms bring calls to roofers, cleaners, movers and auto shops, which policies trip up service ads, and when an agency ad account is worth it.

Ads River.

Real Estate Ads on Meta and Google: Special Ad Category and Targeting Limits

What the Meta Housing category and Google's housing policy remove from real estate targeting, where they apply, and what changes with an agency ad account.