Liftoff

Liftoff Ads Agency Account: Access, Minimum Deposit and Top-Up

Rent or get your own Liftoff agency account through AdsRiver and buy mobile app traffic on Liftoff Mobile — the user acquisition platform behind Liftoff Accelerate and Vungle Exchange. The manager handles the Liftoff Ads account top up, helps with the app, MMP and creatives, and stays on your side while you scale.

For app marketers, game studios, agencies and media buyers with app offers who want to start on Liftoff without a heavy prepayment on their own card and keep funding and questions in one Telegram chat.

Liftoff advertiser accountTop-ups: bank transfer or PayPal (prepayment, B2B contract, invoice)Manager in TelegramLaunch: 1–3 business days after pre-review (DSP onboarding can take longer)

What Liftoff Is and How Its Ad Account Works

Liftoff Mobile is a mobile advertising company formed in 2021 by the merger of Liftoff and Vungle; it went public on 4 June 2026. Not to be confused with other businesses called "Liftoff" — real estate marketing agencies or rent payment services. This page is about Liftoff Mobile and its ad platform at liftoff.ai.

The platform has four products. Accelerate is the DSP for user acquisition and re-engagement. Creative produces and tests ads. Vungle Exchange is the in-app programmatic exchange. Intelligence is the data layer behind bidding and optimisation.

Advertisers work in the Liftoff Direct Dashboard: My Account for organisation, team and payment details, then Applications, Campaigns and Creatives. Access comes in two modes — self-serve, where you run everything in the dashboard, and managed, where a Liftoff Account Manager works with you.

What a Liftoff Agency Account Is and How to Get One

A Liftoff agency account is a Liftoff advertiser account that you get and run through an agency instead of registering, funding and supporting it alone. You keep full access to campaigns, apps, creatives and reports in the Liftoff Direct Dashboard, while top-ups, billing questions and support go through the agency side.

Liftoff itself has no separate product called "agency account": in the market the term means an account set up and serviced by an agency. With AdsRiver you can rent a Liftoff Ads account ready for your apps or get one set up for your own business — the format is agreed with the manager before the start.

How to get a Liftoff agency account with AdsRiver: message the bot with your app, GEO and planned spend, agree terms (on request, minimum top-up from $1,000), make the first top-up and receive access within 1–3 business days after pre-review (DSP onboarding can take longer). Then you add the app, connect the MMP and upload creatives — the manager keeps the balance funded and helps with review.

Who a Liftoff Ads Account Is For

Liftoff is built for mobile apps: installs, in-app events and re-engagement. According to its S-1 filing, slightly more than half of advertiser revenue comes from outside gaming.

  • Game studios. Rewarded video, interstitials and playables with CPI and ROAS goals.
  • Social, finance and e-commerce apps. Non-gaming apps that need scale in in-app inventory, with CPA, ROAS or pLTV optimisation.
  • UA teams and app marketers. Install and re-engagement campaigns measured through an MMP and SKAdNetwork.
  • Media buyers. Liftoff Ads for media buying works with app offers: installs, in-app events and app-to-web flows.
  • Affiliate marketers. Liftoff Ads for affiliate marketing fits install-based and in-app CPA offers; web-only offers without an app are a different scenario.
  • Agencies. Separate accounts for each client app, with top-ups and support handled by one manager.

Liftoff Ads account requirements in short: a mobile app to promote and an MMP for attribution — AppsFlyer is a documented integration. For iOS, keep the SDK up to date and set up SKAdNetwork conversion values.

What You Get With AdsRiver

Liftoff advertiser account

Access to the Liftoff Direct Dashboard: applications, campaigns, creatives and reports.

Top-ups in one place

Fund the balance via bank transfer or PayPal (prepayment, B2B contract, invoice). Minimum top-up — from $1,000, service fee — on request.

App and MMP setup help

Advice on adding the app, connecting AppsFlyer and preparing SKAN conversion values.

Creative pre-check

A look at video, playable and UGC assets against Liftoff creative rules before submission.

Manager in Telegram

A personal manager for billing, review and account questions: Mon–Fri, 9:00–18:30 (GMT+8).

Room to grow

Extra accounts for new apps or clients as spend grows — on agreed terms.

How to Start: Liftoff Ads Account Requirements and Steps

On their own, advertisers register in the Liftoff Direct Dashboard, fill in organisation and team details, add payment data in My Account, then create an application, a campaign and creatives. With AdsRiver it looks like this:

  1. Send a request

    Message the AdsRiver bot in Telegram: app link, vertical, GEO, goal and planned monthly spend.

  2. Check the requirements

    The manager confirms the app, MMP and creatives are ready for Liftoff.

  3. Agree terms and top up

    Fee (on request), payment methods (bank transfer or PayPal (prepayment, B2B contract, invoice)) and the first top-up from from $1,000.

  4. Get access

    You receive the Liftoff account within 1–3 business days after pre-review (DSP onboarding can take longer) and add your application.

  5. Campaign and creatives

    Create a campaign, upload creatives and wait for review before they serve.

Liftoff Ads Account Top Up and Minimum Deposit

Liftoff's own billing: new accounts use pre-pay budgets by default, post-pay is arranged with the Liftoff account team. Self-serve advertisers top up by credit card or Alipay in My Account → Add More Funds. According to the Liftoff Payment FAQ, the Liftoff Ads minimum deposit for self-serve clients without an Account Manager is $5,000 of prepayment; smaller amounts are not accepted.

Through AdsRiver the minimum top-up is from $1,000, funds go in via bank transfer or PayPal (prepayment, B2B contract, invoice), and the manager plans top-ups so campaigns do not stop.

Liftoff billing vs top-ups through AdsRiver
Liftoff own rulesThrough AdsRiver
Payment methodsCredit card and Alipay via My Account → Add More Fundsbank transfer or PayPal (prepayment, B2B contract, invoice)
Minimum$5,000 prepayment for self-serve without an Account Manager (Payment FAQ)from $1,000
Budget typePre-pay by default; post-pay through the account teamBalance funded through the manager
Low balanceCampaigns pause when less than 5% of the budget remains and resume after a top-upThe manager reminds you before spend stops
RefundsUnspent funds on request to the finance email with the account nameBalance terms agreed with the manager
FeeMedia coston request

GEO for Liftoff Campaigns

Target countries are set in your Liftoff campaigns. Name your GEOs in the request — the manager confirms the setup and terms for them before the first top-up, so budget and creatives match the markets you plan.

Ready to scale your app on Liftoff?

Send your app, GEO and planned monthly spend — the manager replies with terms and the access date.

Get an account

Liftoff Ads Account Verification and Creative Review

In Liftoff the review unit is the app and the creative. Every new creative starts as «Inactive (Pending)», even when built from approved assets, and review takes about one business day on average. Playables pass an extra Visual QA and Full QA. Creatives may not contain excessive drugs, alcohol, adult content, profanity or violence, illegal goods or services, discrimination, third-party rights violations or low-quality assets.

  • Clean assets. Sharp, correctly oriented video and images without cropping or blur.
  • Content within the rules. Check the list above before upload — it saves a review cycle.
  • Time for playables. Plan extra days for Visual QA and Full QA.
  • Attribution first. An up-to-date SDK and MMP setup avoid delays at launch.
  • Manager on rejections. The AdsRiver manager helps read review notes, fix the creative and resubmit.

Liftoff Account Pauses, Bans and What to Do

Most stops in Liftoff are about budget and creatives. Campaigns pause automatically when less than 5% of the budget remains — a top-up resumes them. A rejected creative needs a new version that follows the rules.

Liftoff does not describe a public account ban procedure: moderation works at the level of apps and creatives. If you face a Liftoff Ads account banned or restricted, contact the Liftoff account team; the AdsRiver manager helps collect the facts and prepare the request. The best prevention is a compliant app, clean creatives and correct attribution.

On Your Own or With AdsRiver

Who does what
TaskOn your ownWith AdsRiver
AccountRegistration, organisation and team detailsAccount through the manager within 1–3 business days after pre-review (DSP onboarding can take longer)
FundingCard or Alipay, self-serve prepayment rulesTop-ups via bank transfer or PayPal (prepayment, B2B contract, invoice) from from $1,000
App and MMPIntegration on your ownAdvice from the manager
Creative reviewRejections and resubmits alonePre-check and help with rejections
SupportHelp Center or sales contactManager in Telegram, Mon–Fri, 9:00–18:30 (GMT+8)
CampaignsYou run themYou run them — full control stays with you

Liftoff account terms

ParameterTerms
Minimum depositfrom $1,000
Verticalsapps and iGaming apps
Top GEOworldwide; iGaming: US, UK, Canada, Indonesia, Thailand, LatAm, Japan, Korea
Account deliverymanaged by the partner team (media management)
Opening time1–3 business days after pre-review (DSP onboarding can take longer)
Pre-reviewyes — offer, landing and creatives are checked before opening
Paymentbank transfer or PayPal (prepayment, B2B contract, invoice)
Balance refundthe unspent account balance can be refunded or moved to another account (within 7 business days, to the original payment method)
Feeon request
Black-hat offers and cloaking are not accepted: an account suspended for them loses its balance and a penalty applies.

Good to know

  • Only web-to-app or apps from Google Play / App Store; MMP tracking (AppsFlyer, Adjust, Singular) is required.

Liftoff Ads Account FAQ

Does Liftoff have an agency account?

Liftoff offers self-serve access in the Liftoff Direct Dashboard and managed access with an Account Manager. A Liftoff agency account is an advertiser account you get and run through an agency — with AdsRiver you can rent one or get one for your business, with top-ups and a manager included.

How do I create a Liftoff ad account?

Register in the Liftoff Direct Dashboard, add organisation and team details and payment data in My Account, then create an application, a campaign and creatives. Through AdsRiver the manager guides you through these steps.

What is the Liftoff minimum deposit?

According to the Liftoff Payment FAQ, self-serve clients without an Account Manager prepay at least $5,000. Through AdsRiver the minimum top-up is from $1,000.

How can I top up a Liftoff account?

Liftoff accepts credit cards and Alipay via My Account → Add More Funds; post-pay is arranged with the Liftoff team. Through AdsRiver you top up via bank transfer or PayPal (prepayment, B2B contract, invoice).

Does Liftoff accept USDT?

Liftoff's own billing lists card and Alipay. Top-ups through AdsRiver use the methods listed for your account: bank transfer or PayPal (prepayment, B2B contract, invoice).

Can I get unspent funds back?

Liftoff refunds unspent funds on request to its finance email with the account name. For balances funded through AdsRiver, terms are agreed with the manager.

Why did my Liftoff campaigns pause?

Campaigns pause when less than 5% of the budget remains and resume after a top-up.

Do I need an app and an MMP?

Yes. Liftoff advertising is built for mobile apps, and attribution runs through an MMP such as AppsFlyer.

How long does creative review take?

About one business day on average. New creatives start as «Inactive (Pending)», and playables pass extra Visual QA and Full QA.

Can I advertise gambling, crypto or nutra on Liftoff?

Creative rules exclude illegal goods and excessive drugs, alcohol and adult content. Send your vertical to the manager — we confirm whether it fits before launch.

Do Liftoff accounts get banned?

Liftoff moderates apps and creatives; most stops are budget pauses and rejected creatives. For account-level issues the Liftoff account team is the contact, and the AdsRiver manager helps prepare the request.

Is Liftoff good for media buying on web offers?

Liftoff is a platform for apps. Web scenarios work through app-to-web flows; for pure web offers another source is a better fit.

Get an agency account

Message our Telegram bot: platform, vertical, GEO and planned spend — a manager picks the account and sends the terms.

Open Telegram bot @adsriver_manager